Matt is an experienced executive with a unique background over multiple specialisations including marketing, retail & hospitality operations, franchising and food manufacturing.
Crazy about about creating enterprise value through people, Matt get's the structure right, puts in plans to grow revenue, lower costs and improve profitability by servicing, retaining and finding customers.
𝗚𝗿𝗼𝘂𝗽 𝗖𝗵𝗶𝗲𝗳 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿, Motto Motto Group
𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲𝗿, Motto Motto Group
𝗛𝗲𝗮𝗱 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗶𝗻𝗴, Motto Motto
𝗖𝗵𝗶𝗲𝗳 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗢𝗳𝗳𝗶𝗰𝗲𝗿, Huxtaburger
𝗚𝗿𝗼𝘂𝗽 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, Huxtaburger
𝗛𝗲𝗮𝗱 𝗼𝗳 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, Huxtaburger
𝗔𝗿𝗲𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, Travelex Australia
𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗲𝗲/𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗼𝗿 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, Croissant Express
Strategy, brand management, marketing, founder led companies, leadership, franchising, general management, operations, restaurants
Initially relocated to assist Motto Motto's by leading the marketing and franchising functions, Matt soon took on the role of Group Chief Commercial Officer to develop and grow new and existing revenue streams, including the company's complex supply chain and food manufacturing activities.
In 2019 Matt also worked contractually with Australasia's leading and recently awarded 'best global franchise consultancy', DC Strategy.
In early 2021, Motto Motto's Founder, William Liu appointed Matt as the Group Chief Operating Officer. This highly strategic role with accountability for sales, people and profit was charged with leading big change project across the group. The COO leads the entire organisation including the brand & marketing functions, supply chain, value zone, restaurant operations, wholesale food manufacturing and new restaurant development. The finance, administration and property functions sit within the group's shared services.